Britain’s Mods and Rockers of the 1960s were the first real sub cultures or “modern tribes” this side of the Atlantic. These days we’re all in a tribe of some sort, – Geek Expressionistas, Fashionistas, Hipsters, Sportos, Yummy Drummies, Cyber Punks, Boggers, D4 Dollies, Rugger Buggers….the list is endless, (but its far more fun and definitely more insightful than the old ABC classifications that marketers traditionally have used to define their marketing segments).
Here at Mods and Rockers we are always on the look out for a new tribe, sub culture or segment and then we dig deeper, who are these people?, what do they do for a living?, where do they hang out? what are they listening to?. what are they wearing? where are they shopping? what are their media habits?….. the list just goes on and on. BUT by having an idea of who does what, we can help our clients talk to them. You see that’s the lovely thing about digital/online, where advertising just sends a message one way, social media “engages” and allows you to really find our what your “tribe” wants from you.
Apologies for the thinly veiled sales pitch… Now we are signing off to head to Bray for the sunny day that’s in it. We won’t re-enact the shenanigans of the Mods and Rockers as today I’m,part of the DILOK tribe, (that’s double income loads of kids ). Have fun and enjoy your bank holiday whatever Tribe you’re in! Ruairi