Why don’t I rank higher on Google? It’s often one of the first questions we get from clients. Some of these clients had previously ranked higher but are now slipping down the rankings and the answer to their question is often that they treated SEO as a mathematical task not a human one. The client feels that that it did an SEO job on the site and thought it was sorted – Wrong!
You see old style SEO, as we know it, is dead! Controversial eh? We’re not trying to be controversial for the sake of it, but we would contend that the old mathematics of increased back links and stuffing keywords is now a target for Google to identify your site and often bury it in the search results.
SEO is no longer just a mathematics process; it’s a dynamic human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time to “get busy with your words” and social media marketing.
Of course we would say that because we’d love to help you with your social media marketing but here’s a few free tips to get yourself started:
-Don’t just send your press releases to your selected media; use press release websites to distribute them.
– Get a bit busier on your Facebook and make it engaging, use your page to canvass opinions and interaction by posing questions.
– Increase Twitter followers, follow other Twitter accounts, etiquette means they will often follow you back.
– Create a YouTube channel if you’ve any video to distribute, it doesn’t have to be ‘Spielberg’ standards but try and make it interesting and relevant to your business.
– If you draft e-zine articles submit them to sites like Ezinearticles.com
– Create a Google+ page for your business
– Complete a bit of Competitor Analysis; what are they doing that you like? Replicate the activity but in your own distinct company style.
-Use Google Analytics. Remove bad links
Sounds interesting? We have a FREE social media marketing assessment we launched in the Sunday Business Post here. Have a look at it and drop us a line and we will be delighted to have a look at things for you.